SERPCompass vs Semrush.
What Semrush charges, from its own pricing page, next to SERPCompass's current plans — and where Semrush is the stronger choice. Owned by Adobe since April 2026.
The differences that show up on the invoice.
"Not in our check" means we didn't verify it for this table — not that Semrush lacks it. Always check the vendor's current terms before you decide.
| SERPCompass | Semrush | |
|---|---|---|
| Cheapest paid plan | $49/mo (Starter); $40.83/mo billed annually | $139.95/mo (SEO Toolkit Pro) |
| AI answer visibility | Included on every plan: Perplexity, ChatGPT and Google AI Overviews on Free, all 5 engines from Scale | Semrush One (SEO + AI visibility) from $199/mo; metered per domain |
| Seats | Unlimited on every plan | 1 per plan; extra seats $45–$100/mo |
| White-label reports | Included from Growth ($149/mo) | Not in our check |
| Free option | Free plan: 1 project, 10 AI prompts on Perplexity, ChatGPT and Google AI Overviews (monthly), 25 tracked keywords | Not in our check |
| Lifetime licence | No — monthly or annual plans | Not in our check |
| Keyword database and backlink index | None of our own: your Search Console, GA4 and Bing data, live SERP providers and backlink exports you import | Own keyword database (about 28 billion keywords) and backlink index (tens of trillions of links) |
Source: Semrush pricing, list prices checked September 2026. SERPCompass prices are our current plans.
10 client sites, 3 seats, AI visibility for every client, white-label reports.
The same setup priced at list prices. The Semrush total is our arithmetic from its published prices: plan + extra seats + per-domain AI visibility + report add-ons, checked September 2026.
When Semrush is the better choice.
A comparison that only lists our wins isn't telling you anything.
Semrush and Ahrefs
Both own large keyword databases (about 28 billion keywords) and backlink indexes (tens of trillions of links). SERPCompass builds neither: it works from your own Search Console, GA4 and Bing Webmaster Tools data, live results from SERP providers and backlink exports you import. If you need keyword or link research at that scale for sites you have no data for, a suite with its own database is the better fit.
What Semrush lists today.
From Semrush's own pricing page, checked September 2026. Prices change; follow the link for today's.
| SEO Toolkit Pro | $139.95/mo |
|---|---|
| SEO Toolkit Guru | $249.95/mo |
| SEO Toolkit Business | $499.95/mo |
| Semrush One Starter (SEO + AI visibility) | $199/mo |
| Semrush One Pro+ | $299/mo |
| Semrush One Advanced | $549/mo |
- One seat per plan; extra seats cost $45–$100/mo each.
- AI visibility is metered per domain.
Every SERPCompass plan and price.
Straight from our current plans: unlimited seats on all of them, and annual billing at the price shown.
| Plan | Monthly | Annual | Projects | AI engines | White-label |
|---|---|---|---|---|---|
| Free | Free | Free | 1 | Perplexity, ChatGPT and AI Overviews | — |
| Starter | $49/mo | $490/yr ($40.83/mo) | 1 | Perplexity, ChatGPT and AI Overviews | — |
| Growth 14-day trial | $149/mo | $1,490/yr ($124.17/mo) | 5 | Perplexity, ChatGPT, Claude and AI Overviews | Included |
| Scale | $399/mo | $3,990/yr ($332.50/mo) | 10 | Perplexity, ChatGPT, Claude, Gemini and AI Overviews | Included |
| Enterprise | Custom — talk to us | Contract | 1,000 | Perplexity, ChatGPT, Claude, Gemini and AI Overviews | Included |
The Free plan exists for exactly this: 1 project, 10 AI prompts on Perplexity, ChatGPT and Google AI Overviews and 25 tracked keywords, no card. Start free → Other comparisons: vs Ahrefs, vs Ubersuggest, vs SE Ranking, or all four side by side.
Start with a free scan of your site.
Two to five minutes, no account. You get your three most urgent findings, and the exact count of everything else.