# SERPCompass

> SERPCompass shows a business owner what is wrong with their website on Google and in AI answers, why it matters and what to fix first, set up from just the web address. It tracks how ChatGPT, Claude, Gemini and Google AI Overviews present a brand, alongside rank tracking, site audits, keyword research, competitor gap analysis, backlink evidence, content grading and local SEO. Seats are unlimited on every plan; prices are in US dollars, or in Indian rupees with 18% GST added for buyers in India.

## Company

- SERPCompass (also written SERP Compass or SerpCompass) is a product of FlowDesk Technologies India Private Limited, 524, 5th Floor, Sree Daksha Aroush, Singanallur, Singai Nagar, Coimbatore, Tamil Nadu 641005, India.
- Company website: https://flow-desk.in/
- Elsewhere: https://www.linkedin.com/showcase/serpcompass/
- Elsewhere: https://flow-desk.in/products/serpcompass/
- Contact: hello@serpcompass.com

## How the numbers are measured

- AI visibility: tracked prompts are asked to ChatGPT, Claude and Gemini through their APIs with live web search on; Google AI Overviews are captured through the SERP provider when Google shows one. Appearance, position, citations and share of voice are recorded per answer; sentiment is a word-list heuristic over the clauses about each brand (English, German, French, Spanish, Italian, Portuguese and Dutch; other answers are not measured).
- Rankings: Google organic positions when a Google SERP provider (Serper or DataForSEO) answers; otherwise a labelled consensus position from a metasearch fallback, never presented as a Google rank.
- Search demand: a relative demand index from Google Autocomplete; absolute anchors only from the customer's own Search Console impressions or DataForSEO Google Ads volume. Traffic estimates for other sites are ranges.
- Backlinks: a verified sample found through search, plus imported exports (Search Console, Ahrefs, Semrush, Majestic, Moz). SERPCompass does not operate a keyword database or a backlink index.
- First-party data: Google Search Console, GA4 and Bing Webmaster Tools, connected read-only.

## Plans (USD)

- Free: free. 1 project, 10 AI prompts on ChatGPT, Gemini, AI Overviews (monthly), 25 tracked keywords (weekly), 500 audit pages a month.
- Starter: $49/month or $490/year. 1 project, 50 AI prompts on ChatGPT, Gemini, AI Overviews (weekly), 500 tracked keywords (weekly), 4,000 audit pages a month.
- Growth: $199/month or $1,990/year. 5 projects, 150 AI prompts on ChatGPT, Claude, Gemini, AI Overviews (weekly), 3,000 tracked keywords (weekly), 20,000 audit pages a month.
- Scale: $499/month or $4,990/year. 10 projects, 200 AI prompts on ChatGPT, Claude, Gemini, AI Overviews (twice a week), 4,500 tracked keywords (daily), 500,000 audit pages a month.
- Enterprise: custom pricing and limits; contact us.

## Plans in India (INR, plus 18% GST)

- Free: free.
- Starter: ₹4,699/month or ₹46,990/year, invoiced with GST.
- Growth: ₹19,199/month or ₹1,91,990/year, invoiced with GST.
- Scale: ₹48,099/month or ₹4,80,990/year, invoiced with GST.

Failed and demo runs never count against a plan's allowances.

## Pages

- [Product](https://serpcompass.com/product/): every module and how it measures
- [Pricing](https://serpcompass.com/pricing/): plans, meters and billing questions
- [Pricing in India](https://serpcompass.com/pricing/india/): every plan and done-for-you step in rupees with 18% GST, and how the GST tax invoice works
- [Compare](https://serpcompass.com/compare/): SERPCompass vs Semrush, Ahrefs, Ubersuggest and SE Ranking (list prices checked September to October 2026)
- [SERPCompass vs Semrush](https://serpcompass.com/compare/semrush/): list prices checked October 2026
- [SERPCompass vs Ahrefs](https://serpcompass.com/compare/ahrefs/): list prices checked October 2026
- [SERPCompass vs Ubersuggest](https://serpcompass.com/compare/ubersuggest/): list prices checked September to October 2026
- [SERPCompass vs SE Ranking](https://serpcompass.com/compare/se-ranking/): list prices checked October 2026
- [Free site scan](https://serpcompass.com/scan/): a crawl of up to 40 pages with the top findings
- [Free tools](https://serpcompass.com/tools/): checks that need no account
- [AI crawler checker](https://serpcompass.com/tools/ai-crawler-checker/): which search and AI crawlers a site's robots.txt lets read its home page
- [llms.txt checker](https://serpcompass.com/tools/llms-txt-checker/): a site's llms.txt read against the llmstxt.org format, with a starter file
- [Guides](https://serpcompass.com/guides/): how to fix what a site audit finds, step by step for each website platform
- [Research](https://serpcompass.com/research/): original studies from our own engines on stated public samples, with the method, the data and the limits
- [Done-for-you services](https://serpcompass.com/services/): Gap Report, Action Plan and Fix Sprint
- [Sample audit report](https://serpcompass.com/sample-report/): SERPCompass's site audit of its own website on 28 October 2026 (40 pages, 127 checks), every finding as the engine wrote it, with a PDF
- [FAQ](https://serpcompass.com/faq/)
- [About](https://serpcompass.com/about/): who builds SERPCompass and why
- [Security and data handling](https://serpcompass.com/security/)
- [Privacy notice](https://serpcompass.com/privacy/)
- [Terms of service](https://serpcompass.com/terms/)
- [Refunds and cancellation](https://serpcompass.com/refunds/)
- [Contact](https://serpcompass.com/contact/)

## Guides

- [robots.txt that blocks search or AI crawlers, is missing or has errors](https://serpcompass.com/guides/ai-crawlers-robots-txt/): Check and fix robots.txt so Googlebot, Bingbot and AI search crawlers can read your site, in WordPress, Shopify, Wix, Squarespace, Webflow or HTML.
- [Broken images, scripts and stylesheets](https://serpcompass.com/guides/broken-images/): Find the images, scripts and stylesheets your pages load that answer an error, then restore each file or update the pages that load it.
- [Broken links to pages that answer an error](https://serpcompass.com/guides/broken-links/): Find links to pages that answer 404 or 500 errors and fix them in WordPress, Shopify, Wix, Squarespace, Webflow or HTML: change the link or redirect it.
- [Canonical tags that are missing, conflicting or pointing at the wrong URL](https://serpcompass.com/guides/canonical-tag/): Add a canonical tag and fix missing, conflicting, broken, relative or cross-domain canonicals in WordPress, Shopify, Wix, Squarespace, Webflow or HTML.
- [Files sent uncompressed, without a cache lifetime or unminified](https://serpcompass.com/guides/compression-caching-minification/): Turn on gzip or Brotli, give static files a Cache-Control lifetime and minify CSS and JavaScript, on your platform, CDN or web server.
- [Links, buttons and form fields without accessible text, and a missing lang attribute](https://serpcompass.com/guides/empty-links-buttons-and-labels/): Give links, buttons and form fields a name screen readers can announce, and set the page language with the lang attribute, in WordPress, Shopify, Wix or HTML.
- [Missing or multiple H1 headings and skipped heading levels](https://serpcompass.com/guides/h1-headings/): Give each page one clear H1 and keep headings in order, with steps for WordPress, Yoast, Shopify, Wix, Squarespace and plain HTML.
- [hreflang tags with invalid codes, missing return links or broken alternates](https://serpcompass.com/guides/hreflang-tags/): Add hreflang tags that list every language version, link back, use valid codes and point at live pages, in Shopify, Wix, Webflow, WordPress or HTML.
- [HTTPS that is missing, not enforced or has certificate problems](https://serpcompass.com/guides/https-and-ssl/): Serve every page over HTTPS, redirect HTTP, fix mixed content and keep your TLS certificate valid in WordPress, Shopify, Wix, Squarespace, Apache or NGINX.
- [Images missing alt text](https://serpcompass.com/guides/image-alt-text/): Add alt text to images in WordPress, Shopify, Wix, Squarespace or plain HTML, mark decorative images the right way, and write text that helps.
- [Orphan pages, deep pages and weak internal links](https://serpcompass.com/guides/internal-links/): Fix orphan, deep and dead-end pages and generic anchor text: link each page from related pages in WordPress, Shopify, Wix, Squarespace or HTML.
- [Content that only JavaScript shows](https://serpcompass.com/guides/javascript-seo/): Check whether your text is in the HTML your server sends, and render it on the server so Google and AI crawlers that skip JavaScript can read it.
- [Images that are too large or in an older format](https://serpcompass.com/guides/large-images/): Resize, compress and serve images as WebP or AVIF in WordPress, Shopify, Wix, Squarespace or plain HTML, and check what browsers really download.
- [Layout shift: content that jumps while the page loads](https://serpcompass.com/guides/layout-shift-cls/): Stop pages jumping while they load: give images width and height, reserve space for ads, embeds and banners, and keep web fonts from moving text.
- [An llms.txt file that is missing or does not follow the format](https://serpcompass.com/guides/llms-txt/): Publish an llms.txt that follows the llmstxt.org format in Yoast, Rank Math, Shopify, Wix, Squarespace or by hand, and know what it does and does not do.
- [Meta descriptions that are missing, duplicated, too long or too short](https://serpcompass.com/guides/meta-description/): Write a meta description for every page and add it in WordPress, Yoast, Rank Math, Shopify, Wix, Squarespace, Webflow or plain HTML, with examples.
- [Pages blocked from Google by noindex or robots.txt](https://serpcompass.com/guides/noindex-and-blocked-pages/): Find why Google leaves a page out and remove a noindex tag, X-Robots-Tag header or robots.txt block in WordPress, Shopify, Wix, Squarespace, Webflow or HTML.
- [Open Graph and Twitter/X card tags that are missing](https://serpcompass.com/guides/open-graph-tags/): Make shared links show a title, description and image: add Open Graph and X card tags in WordPress, Shopify, Wix, Squarespace, Webflow or HTML, then test them.
- [Redirect chains, loops and other redirect problems](https://serpcompass.com/guides/redirects/): Fix redirect chains, loops, temporary 302s, meta refresh and links that point at redirects, with your platform's redirect manager or server config.
- [Schema markup (JSON-LD) that is missing, broken or incomplete](https://serpcompass.com/guides/schema-markup/): Add Organization or LocalBusiness JSON-LD to your home page in WordPress, Shopify, Wix, Squarespace, Webflow or HTML, then test it and fix errors.
- [Slow-loading pages and a poor Largest Contentful Paint](https://serpcompass.com/guides/slow-pages-lcp/): Make the main image or text of a page appear sooner: a faster server, no lazy-loaded hero image and fewer render-blocking files.
- [Soft 404s: missing pages that answer 200 OK](https://serpcompass.com/guides/soft-404/): Make missing pages answer a real 404 or 410 instead of 200, stop sending them to your home page, and clear Search Console's Soft 404 report.
- [Thin, duplicate and near-duplicate pages](https://serpcompass.com/guides/thin-and-duplicate-content/): Expand or merge thin pages, consolidate duplicates with a redirect or canonical, and make template pages say something of their own.
- [Title tags that are missing, duplicated or too long](https://serpcompass.com/guides/title-tags/): Add, shorten and de-duplicate page titles in WordPress, Yoast, Rank Math, Shopify, Wix, Squarespace, Webflow or plain HTML, with examples.
- [XML sitemaps that are missing, unreadable or list the wrong pages](https://serpcompass.com/guides/xml-sitemap/): Publish an XML sitemap, name it in robots.txt and keep only live, canonical pages in it, in WordPress, Yoast, Rank Math, Shopify, Wix, Squarespace or HTML.

## Research

- [How many of the top 1,000 .in websites block AI search crawlers?](https://serpcompass.com/research/indian-websites-ai-crawlers/): We read the robots.txt of the top 1,000 .in domains in the Tranco ranking on 28 October 2026: 31 of 762 block at least one AI search crawler.